About Us

"Discipline isn't convenient. But your gym should be. That's the HomeKit guarantee."

Ethan Cole, Founder

The Beginning — From Frustration to Innovation

HomeKit was born from pure frustration: the realization that the gym is a battlefield of excuses—traffic, travel time, and noise. We saw the true struggle wasn't the workout itself, but the constant battle against time and inconvenience. Our mission became singular: to engineer heavy-duty, professional-grade equipment that removes every single obstacle, ensuring your focus remains 100% on the work.

What started as a design challenge—to put a power rack's capacity into a compact footprint—soon became HomeKit: a focused line of smart strength, cardio, and discipline-focused accessories built around the uncompromising motto: No Compromise, Just Work.

Design Philosophy — Built on Three Pillars

From day one, HomeKit has followed three guiding principles:

  • MAXIMUM STRENGTH — Heavy-duty construction and stability that supports your highest loads (e.g., the BEAST-TOWER and VERSA-MAX adjustable weights).
  • SMART EFFICIENCY — Intelligent technology (like silent magnetic drives and app-connected metrics) that maximizes every minute of your session.
  • COMPACT DISCIPLINE — Professional-grade tools designed to fit your apartment, not compromise your life. Your gym is always ready, demanding consistency.

Our first breakthrough products — the VERSA-MAX Adjustable Dumbbells, the Super Run Silent Bike, and the GLUTE-BOOST Hip Thrust Belt — were refined through feedback from hardcore athletes and engineers. Every detail reflects our focus on raw, usable power: robust frames, zero wobble, and simple, immediate functionality that makes home training non-negotiable.

The Vision — Wellness on Your Terms


Quality and performance must be absolute. HomeKit products are tested to meet the highest commercial gym standards, with user safety, stability, and effectiveness as top priorities. We believe the biggest gains happen when the only limits are your own. Smart choices like anti-slip bases, high weight capacities, and durable components ensure you never miss a session and always maintain the hold. We build the tools. You bring the discipline.